After weeks of inaction, Adidas on Tuesday finally dropped its partnership with the proud antisemite Ye, aka rapper Kanye West. But the delay fuels the antisemitic narrative by suggesting Adidas took this step reluctantly and only under pressure. As a company with its own Nazi history, Adidas had every reason to know the dangers of letting antisemitism grow and fester. As a company with its own Nazi history, Adidas had every reason to know the dangers of letting antisemitism grow and fester. It’s a fact that should make Adidas the first business to act against antisemitism on its watch.

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